Why Advertising?

Sometimes we need to remind ourselves of why we've taken certain paths in life. As I finished my last semested at school today I did a little reflecting on why I chose to be an AIMC student.

My degree is the perfect combination of art, imagination and endless opportunities with the security blanket of a business degree.  It’s a balance of being able to find myself, my purpose, and my passion while at the same time being able to get lost in the mystery, excitement, and new adventures of an ever changing industry. It gives me a sense of structure but is not bound to rules and textbook answers.  It’s taught me to think and see things in a different light. It’s exposed me to a whirlwind of wordplay and imagery that has allowed me to see things that are universally invisible to others. It’s an industry that encourages dreaming while you’re still awake and gives you the opportunity leave a mark on the world we live in.  It’s an industry that attempts to bring order out of chaos and makes it into something that resonates with an audience. It’s a fine art of discovering what moves people and why it moves them. It allows us to connect with the vast amount of demographics and psychographics that make up the human race. It’s an industry that submerges in you past inspiration, present technologies, and future possibilities. It’s a place of invention, collaboration, and new interpretation. It’s the rock and roll of the business world.  It’s a place where I can bring my dreams, thoughts, and ideas and turn them into realities.  And most importantly it’s a place where I can be myself. 

And that is why I chose advertising.