Random
Cookies of Kindness: Building a Personal Brand
The idea of personal branding consists of leaving a
consumer with a uniquely
distinguishable, and ideally memorable, impression about yourself or
your business. Establishing a personal brand is a vital part of any kind of
business. It’s not rocket science but it seems like many business are
forgetting this step of the selling process. Between the ups and downs in the
economy and the rising costs of living businesses are doing everything possible
to keep people coming through their doors.
Many places are throwing coupons at consumers
in desperation to lure business into their store, giving away merchandise in
hopes it will bring in new customers, and purchasing flashy signs to place in
front of their stores. While these advertising tactics have a place in the
scheme of things it seems as though a piece of the puzzle is missing. Loyal
customers are worth their weight in gold to businesses yet they seem to be
forgotten in the rush of bringing in new customers. FL!P SiDE Café, located in
Gadsden AL, is trying a new approach to keep the customers loyal to their
brand.
On
Tuesday Feb. 12th FL!P SiDE café rolled out the Random Cookies of
Kindness campaign. We visited 22 local businesses and surprised them with a
hand written thank you card for their loyalty to our products and a box of
cookies to brighten up their afternoon. All of the businesses that were visited
have either used FL!P SiDE for catering services or have employees that visit
the café frequently for their morning coffee or lunch breaks. They are the
definition of loyal customers and we thought it was time to reward them for
supporting us.
The
key to this campaign is not only to reward those who support FL!P SiDE but to
also build our brand image in a positive light. The reactions from office to
office were incredible resulting in many smiling faces, a woman who actually
danced upon receiving a FL!P SiDE goodie box, and a phone call from one of the
businesses letting us know that we have made their day with an afternoon
pick-me-up. I challenge to you find a coupon that has ever generated that kind
of response.
There’s
something to be said about showing your customers that you care about them, not
just their money. FL!P SiDE Café plans to continue going out into the community
to reward our loyal customers and put smiles on people’s faces. People are the
most important part of our business and it’s time we showed them how much we
appreciate their business.
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